Total Quality Management im Tourismus

Total Quality Management im Tourismus

Birgit Muskat untersucht die Bedeutung und Anwendung des Total Quality Management in kommunalen und regionalen Tourismusorganisationen. Sie deckt Faktoren auf, die die Umsetzung von Qualitätsmanagement bei Tourismusorganisationen fördern bzw. eher hemmen.

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Publisher Springer-Verlag
Release Date
ISBN 9783835007802
Pages 219 pages
Rating 4/5 (07 users)

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Quality is a customer issue. It arises because customers require products and services, which not only meet their performance requirements but are satisfac tory