Tastemakers and Tastemaking

Author: Niamh Thornton

Publisher: State University of New York Press

Total Pages: 282

Considers how and why taste persists in the analysis of Mexican film and television by looking at key figures and their impact on the curation of violence. Tastemakers and Tastemaking develops a new approach to analyzing violence in Mexican films and television by examining the curation of violence in relation to three key moments: the decade-long centennial commemoration of the Mexican Revolution launched in 2010; the assaults and murders of women in Northern Mexico since the late 1990s; and the havoc wreaked by the illegal drug trade since the early 2000s. Niamh Thornton considers how violence is created, mediated, selected, or categorized by tastemakers, through the strategic choices made by institutions, filmmakers, actors, and critics. Challenging assumptions about whose and what kind of work merit attention and traversing normative boundaries between "good" and "bad" taste, Thornton draws attention to the role of tastemaking in both "high" and "low" media, including film cycles and festivals, adaptations of Mariano Azuela's 1915 novel, Los de Abajo, Amat Escalante's hyperrealist art films, and female stars of recent genre films and the telenovela, La reina del sur. Making extensive use of videographic criticism, Thornton pays particularly close attention to the gendered dimensions of violence, both on and off screen. Niamh Thornton is a Reader in Latin American Studies at the University of Liverpool, United Kingdom. She is the author and editor of several books, including iRevolution and Rebellion in Mexican Film/i and iInternational Perspectives on Chicana/o Studies: This World is My Place (coedited with Catherine Leen).

The Tastemakers

Author: David Sax

Publisher: Hachette UK

Total Pages: 336

Tastemaker, n. Anyone with the power to make you eat quinoa. Kale. Spicy sriracha sauce. Honeycrisp apples. Cupcakes. These days, it seems we are constantly discovering a new food that will make us healthier, happier, or even somehow cooler. Chia seeds, after a brief life as a novelty houseplant and I Love the '80s punchline, are suddenly a superfood. Not long ago, that same distinction was held by pomegranate seeds, aç berries, and the fermented drink known as kombucha. So what happened? Did these foods suddenly cease to be healthy a few years ago? And by the way, what exactly is a "superfood" again? In this eye-opening, witty work of reportage, David Sax uncovers the world of food trends: Where they come from, how they grow, and where they end up. Traveling from the South Carolina rice plot of America's premier grain guru to Chicago's gluttonous Baconfest, Sax reveals a world of influence, money, and activism that helps decide what goes on your plate. On his journey, he meets entrepreneurs, chefs, and even data analysts who have made food trends a mission and a business. The Tastemakers is full of entertaining stories and surprising truths about what we eat, how we eat it, and why.

Tastemaker

Author: Monica Penick

Publisher: Yale University Press

Total Pages: 260

A riveting and superbly illustrated account of the enigmatic House Beautiful editor’s profound influence on mid-century American taste From 1941 to 1964, House Beautiful magazine’s crusading editor-in-chief Elizabeth Gordon introduced and promoted her vision of “good design” and “better living” to an extensive middle-class American readership. Her innovative magazine-sponsored initiatives, including House Beautiful’s Pace Setter House Program and the Climate Control Project, popularized a “livable” and decidedly American version of postwar modern architecture. Gordon’s devotion to what she called the American Style attracted the attention of Frank Lloyd Wright, who became her ally and collaborator. Gordon’s editorial programs reshaped ideas about American living and, by extension, what consumers bought, what designers made, and what manufacturers brought to market. This incisive assessment of Gordon’s influence as an editor, critic, and arbiter of domestic taste reflects more broadly on the cultures of consumption and identity in postwar America. Nearly 200 images are featured, including work by Ezra Stoller, Maynard Parker, and Julius Shulman. This important book champions an often-neglected source—the consumer magazine—as a key tool for deepening our understanding of mid-century architecture and design.

Brand Famous

Author: Linzi Boyd

Publisher: John Wiley & Sons

Total Pages: 288

"This is a brand book like no other, and I heartily recommend it. Enjoy" —Dylan Jones, Editor-In-Chief, GQ Make your business a house-hold name Don't let your business fade into the background. It's time to STAND OUT and get seen! There are so many brands out there – in all sectors – you need yours to shine above the competition. It's time to take your brand to the next level. And that's what Brand Famous helps you do. Whether you want to BUILD, RENOVATE or just REFRESH your brand. Written by Linzi Boyd, a savvy entrepreneurial brand guru whose glamorous communications agency has helped elevate some of the country's most famous high-street, consumer brands, this book outlines a winning formula for success, from idea to execution, along with hidden branding secrets, practical tips and real life examples. Linzi maps out five stages to work through from discovering the true essence of your brand to nailing that all-important recognition. You can use the same exact tools and processes that Linzi uses with some of the country's most famous brands. Discover what tactics will actually make your business or product a desirable, recognisable brand Learn how to maximize 'new school' brand building approaches for today's consumer world Gain insights on common mistakes to avoid when building your brand Read about some of Linzi’s recent campaigns from recognised household brand names Be guided through the five-step process required to achieve stand out status "An easy-peasy step-by-step guide to achieving what all businesses need - reputation, desirability, accessibility and, of course, love" —Tiffanie Darke, Editor, Style, The Sunday Times "Essential reading for anyone wanting to grasp the fundamentals of driving brand exposure and fame" —Simon Jobson, Global Marketing Director, Dr. Martens

Sound, Space, and the City

Author: Marina Peterson

Publisher: University of Pennsylvania Press

Total Pages: 200

On summer nights on downtown Los Angeles's Bunker Hill, Grand Performances presents free public concerts for the people of the city. A hip hop orchestra, a mariachi musician, an Afropop singer, and a Chinese modern dance company are just a few examples of the eclectic range of artists employed to reflect the diversity of LA itself. At these concerts, shared experiences of listening and dancing to the music become sites for the recognition of some of the general aspirations for the performances, for Los Angeles, and for contemporary public life. In Sound, Space, and the City, Marina Peterson explores the processes—from urban renewal to the performance of ethnicity and the experiences of audiences—through which civic space is created at downtown performances. Along with archival materials on urban planning and policy, Peterson draws extensively on her own participation with Grand Performances, ranging from working in an information booth answering questions about the artists and the venue, to observing concerts and concert-goers as an audience member, to performing onstage herself as a cellist with the daKAH Hip Hop orchestra. The book offers an exploration of intersecting concerns of urban residents and scholars today that include social relations and diversity, public space and civic life, privatization and suburbanization and economic and cultural globalization. At a moment when cities around the world are undertaking similar efforts to revitalize their centers, Sound, Space, and the City conveys the underlying tensions of such projects and their relevance for understanding urban futures.

How to Be a Tastemaker

Author: gestalten

Publisher: Gestalten

Total Pages: 288

Following Remote places to stay, REMOTE EXPERIENCES will celebrate the experiences off the beaten path, which helps the visitor to relax, calm down and get to know various countries and the people living and shaping them. The book will show a selection of pictures accompanied by project related texts, which will both inspire the reader to explore the world. The reader will venture deep into one of the last wild corners of the world in Papua New Guinea, goes on safari through the untamed Okavango delta in Botswana, or camp on the frozen Atlantic Ocean near Baffin Island.

The Tastemakers

Author: Diana Davis

Publisher: Getty Publications

Total Pages: 322

An examination of the development, role, and influence of the British decorative art dealers who invented an Anglo-Gallic style for elite interiors. In this volume Diana Davis demonstrates how London dealers invented a new and visually splendid decorative style that combined the contrasting tastes of two nations. Departing from the conventional narrative that depicts dealers as purveyors of antiquarianism, Davis repositions them as innovators who were key to transforming old art objects from ancien régime France into cherished “antiques” and, equally, as creators of new and modified French-inspired furniture, bronze work, and porcelain. The resulting old, new, and reconfigured objects merged aristocratic French eighteenth-century taste with nineteenth-century British preference, and they were prized by collectors, who displayed them side by side in palatial interiors of the period. The Tastemakers analyzes dealer-made furnishings from the nineteenth-century patron’s perspective and in the context of the interiors for which they were created, contending that early dealers deliberately formulated a new aesthetic with its own objects, language, and value. Davis examines a wide variety of documents to piece together the shadowy world of these dealers, who emerge center stage as a traders, makers, and tastemakers.

Expand, Grow, Thrive

Author: Pete Canalichio

Publisher: Emerald Group Publishing

Total Pages: 352

In this call-to-arms for marketers struggling to hit their growth targets, brand licensing expert Pete Canalichio explores what needs to be done to consistently and sustainably convert consumer interest into passion, into must-have, and into must-have-more. The result is the LASSO model: a five-step process to turn good brands into global brands.

Become an influencer

Author: Elma Smit

Publisher: LAPA Uitgewers

Total Pages: 102

Do you need to be popular to make money from social media? No!There are, however, a few important lessons verified influencers (those with the blue ticks and paying clients) have learnt through trial and error.As traditional media keeps losing eyeballs and revenue to digital and indeed social media, this content revolution presents unprecedentedopportunities for those who know how to make the most of their interests and smartphones. In 2019, Elma Smit was hand-picked by two global governing bodies as the face of their World Cup content campaigns, in the space of only six months. Yet, she generated more revenue from influencer work in that same period than from anything else.In Become an Influencer, one of South Africa's leading content creators and influencers spills the beans on how to build a loyal audience, how to charge forpaid campaigns and how to avoid running into a social media meltdown. Maps Maponyane, Rachel Kolisi, Nadia Jaftha and Liesl Laurie and a whole host ofother leading influencers also reveal their influencer secrets, tips and hard-won lessons to Elma, while leading strategists who select influencers for global andlocal campaigns share what they look for in an influencer.

Mo's Bows: A Young Person's Guide to Start-Up Success

Author: Moziah Bridges

Publisher: Hachette UK

Total Pages: 176

A Young Person's Guide to Starting Your Own Business Written by a Successful Kidpreneur! Running a successful business can be hard for anyone, but seventeen-year-old Moziah Bridges has becomes a pro at it. His company, Mo's Bow's, is what today's "kidpreneurs" dream of achieving--a successful business selling a product that one loves and is passionate about. Mo shares with young business-minded readers his BOWS of Business: Believe in yourself, take the Opportunity to give back, Work hard/study hard, and have Support from friends and family. He knows there is a Mo's Bows in every household-kids just need someone to help nurture their talents. Aimed at young middle grade readers, Mo's Bows: A Young Person's Guide to Startup Success follows Mo's journey to success and reveals all the ups and downs and important lessons he's learned along the way-as well as provides information and tips on how to start your own business and succeed. Complete with a foreword by New York Times bestselling author Daymond John, this book is sure to inspire budding young entrepreneurs to achieve their business goals.